I’ve developed about half a dozen 3D projection mapping projects, but this one was by far the most demanding.

We were faced with challenges galore: 14 surfaces of assorted shapes and sizes, a 1,500 lumen projector (rather weak), a budget of $0, two people and a 48-hour deadline. Alas, we beat our deadline by two whopping hours, all while running on fumes and black gold.

We transformed a small dark room into a sprawling cityscape. A Coldplay-inspired music bed and a poignant voiceover track helped transport the audience into the story, pixel by pixel, building by building. It was fresh, captivating and emotive. Flat video on screens just doesn’t compare with the potential for immersion offered by a multi-sensory AR installation.

Video soon to come.

A little peek at the 4-canvas projection-mapping installation we developed last week… It was the fruit of 3 sleepless nights and a whole lot of energy drink.

Our brief was to take corporate storytelling to the next level. I think we gave PowerPoint a run for its money.