Craig Saper, Shrek, Kung Fu Panda, Madagascar to Sail the Open Seas

Shrek, Kung Fu Panda, Madagascar to Sail the Open Seas

Dreamworks/Royal Caribbean Partnership

Looks like Dreamworks is digging further into the transmedia game, inking a relationship with Royal Caribbean that incorporates their movie properties into the popular line of ships. Starting with a pilot program on the Allure of the Seas, Dreamworks is bringing their animated characters to life - including nightly themed musical and ice skating shows, a 3D movie theater, a 24/7 DW movie channel and even Shrek-themed-meals.

Cross-platform storytelling experiences = the future of entertainment

«via USA Today»

Who, What, Why

Convergence
Engagement
Immersion

Hello there. My name is Craig. I develop & produce interactive transmedia experiences. I fuse the principles of immersive storytelling, the power of emerging technologies, and the fundamentals of business development, marketing and monetization to execute innovative, world-class engagement programs.

Actionable Ideas:
From Mind to Market

I am a strategist, futurist & technologist, currently working to identify the nascent relationship between content, distribution channels and the modern consumer, alternative means of monetization for traditional media, and strategic ways to develop, distribute and market creative content via non-traditional platforms.

Currently, I am leading the branded entertainment and emerging media initiatives across the client roster at Tocquigny. Previous employers include 20th Century Fox, Disney, SocialVibe, The Simpsons, CBS Television and The Emmy Awards.

Many of the posts on this property are my day-to-day commentary on the intersection of Hollywood (content), Silicon Valley (technology) and Madison Avenue (marketing & monetization). It's an ever-evolving space -- one that I seek to revolutionize in years to come.

Feel free to reach out to me via Twitter, LinkedIn, or email.

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