First-run movies playing in your home theater on the day of theatrical release? Could be a reality — if you care to fork up $4,000/mo. The Wrap reports on the Bel-Air Movie Circuit, a highfalutin society of Los Angeles billionaires who’d rather watch movies in the comfort of their own homes than the plethora of luxury cinemas in Southern California.

The studios see it is a viable source of recurring revenue — dubbing the service “Premium Video On Demand”. I don’t know how I feel about it. Interesting nonetheless.

Read more about this exclusive home theater club here.