Craig Saper, Oogling Over Google Attempted by many a...

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Oogling Over Google
Attempted by many a manufacturer but yet to be done right… until now?!? GoogleTV: bridging the gap between the web, 3rd party apps, DVR and cable/satellite TV. The web on TV? So what. DVR? Cable TV? Nothing new. The fusion of the four, however, is what could change living rooms across the world.
Three things GoogleTV is doing right:
Open Source (invite the developer community onboard and they will define the product’s success)
OS-based (not hardware-based like this and this)
Ubiquity (if anyone could grow to be the de facto TV software platform, it’s Google)
I’m already oozing with app and entertainment distribution/monetization ideas.

Oogling Over Google

Attempted by many a manufacturer but yet to be done right… until now?!? GoogleTV: bridging the gap between the web, 3rd party apps, DVR and cable/satellite TV. The web on TV? So what. DVR? Cable TV? Nothing new. The fusion of the four, however, is what could change living rooms across the world.

Three things GoogleTV is doing right:

Open Source (invite the developer community onboard and they will define the product’s success)
OS-based (not hardware-based like this and this)
Ubiquity (if anyone could grow to be the de facto TV software platform, it’s Google)

I’m already oozing with app and entertainment distribution/monetization ideas.

Who, What, Why

Convergence
Engagement
Immersion

Hello there. My name is Craig. I develop & produce interactive transmedia experiences. I fuse the principles of immersive storytelling, the power of emerging technologies, and the fundamentals of business development, marketing and monetization to execute innovative, world-class engagement programs.

Actionable Ideas:
From Mind to Market

I am a strategist, futurist & technologist, currently working to identify the nascent relationship between content, distribution channels and the modern consumer, alternative means of monetization for traditional media, and strategic ways to develop, distribute and market creative content via non-traditional platforms.

Currently, I am leading the branded entertainment and emerging media initiatives across the client roster at Tocquigny. Previous employers include 20th Century Fox, Disney, SocialVibe, The Simpsons, CBS Television and The Emmy Awards.

Many of the posts on this property are my day-to-day commentary on the intersection of Hollywood (content), Silicon Valley (technology) and Madison Avenue (marketing & monetization). It's an ever-evolving space -- one that I seek to revolutionize in years to come.

Feel free to reach out to me via Twitter, LinkedIn, or email.