Craig Saper, Why Pennies Should Be Abolished

Why Pennies Should Be Abolished

Thanks to Steve Dubner’s New York Times Freakonomics column this week, I discovered this hilarious and agreeable diatribe by vlogger John Green. In the video, Green offers up a plethora of reasons why the penny (and the nickel) should be abolished…

After watching, I’m converted. I just don’t understand why a tangible object holds a value of 1/5th of what it’s worth. And what costs a penny these days? I think the going rate for a Tootsie Roll is up to 8¢.

Ahhh economics; ahhh America.

Who, What, Why

Convergence
Engagement
Immersion

Hello there. My name is Craig. I develop & produce interactive transmedia experiences. I fuse the principles of immersive storytelling, the power of emerging technologies, and the fundamentals of business development, marketing and monetization to execute innovative, world-class engagement programs.

Actionable Ideas:
From Mind to Market

I am a strategist, futurist & technologist, currently working to identify the nascent relationship between content, distribution channels and the modern consumer, alternative means of monetization for traditional media, and strategic ways to develop, distribute and market creative content via non-traditional platforms.

Currently, I am leading the branded entertainment and emerging media initiatives across the client roster at Tocquigny. Previous employers include 20th Century Fox, Disney, SocialVibe, The Simpsons, CBS Television and The Emmy Awards.

Many of the posts on this property are my day-to-day commentary on the intersection of Hollywood (content), Silicon Valley (technology) and Madison Avenue (marketing & monetization). It's an ever-evolving space -- one that I seek to revolutionize in years to come.

Feel free to reach out to me via Twitter, LinkedIn, or email.

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