pennybacker
Who, What, Why
Convergence
Engagement
Immersion
Hello there. My name is Craig. I develop & produce interactive transmedia experiences. I fuse the principles of immersive storytelling, the power of emerging technologies, and the fundamentals of business development, marketing and monetization to execute innovative, world-class engagement programs.
Actionable Ideas:
I am a strategist, futurist & technologist, currently working to identify the nascent relationship between content, distribution channels and the modern consumer, alternative means of monetization for traditional media, and strategic ways to develop, distribute and market creative content via non-traditional platforms.
From Mind to Market
Currently, I am leading the branded entertainment and emerging media initiatives across the client roster at Tocquigny. Previous employers include 20th Century Fox, Disney, SocialVibe, The Simpsons, CBS Television and The Emmy Awards.
Many of the posts on this property are my day-to-day commentary on the intersection of Hollywood (content), Silicon Valley (technology) and Madison Avenue (marketing & monetization). It's an ever-evolving space -- one that I seek to revolutionize in years to come.
Feel free to reach out to me via Twitter, LinkedIn, or
email.
