January 2011
4 posts
8 tags
Transmedia - Greater Immersion, Unparalleled...
Graphic via Filmz.rus
I’ve been approached three times this weekend with questions on the topic of “transmedia”. The buzzword has found its way into my lexicon, and as if I’m speaking in foreign tongue, my friends, family and colleagues frequently solicit further definition. Typically my response is as such:
Transmedia is platform agnostic storytelling. It is a strategy-driven process. At its...
Making TV Social; Making Networks Accountable
It seems that Foursquare, Gowalla and Facebook Places have started a movement. Not just a geo-social movement, but a temporal-social movement. To most, the phrase “check-in” is currently equated to the broadcast of one’s current location, though that soon could change.
Miso, Tunerfish, GetGlue and Philo are a handful of digital applications that allow consumers to...
100 Things to Watch in 2011
I’ve never thought of JWT to be a truly forward-facing advertising agency, but something tells me my perception is a bit off. As soon as I saw they had a “Director of Trendspotting”, I knew they were doing something right. After all, developing breakthrough campaigns for Macy’s, Ford, Johnson & Johnson, Kellogg and Nokia takes some creativity and market intelligence.
I...
Captive Attention Engagement: A No-Brainer
I’m sitting at my neighborhood Starbucks right now, trying to knock out work that I’ve neglected throughout my short holiday break — though I’m having trouble concentrating due to the brassy barista chitchatting with each and every skinny latte-sipping patron. Headphones in and I’m still having trouble focusing on the open Word doc on my laptop screen outlining an...